The best reason to use email and direct marketing. It's easy, efficient, purposeful and affordable. Email Marketing allows business owners to reach a large number of consumers at a rate per message that meets your budget across multiple devices.
Direct Marketing for small-business owners on a budget, makes a better choice than traditional marketing channels like TV, radio and print advertisement. Direct marketing may be a longstanding tactic, but it remains a vital one.
Both email and direct marketing are personalized tools to engage with new and existing customers through different campaigns like welcome messages, specials, and current information.
US retailers consider email and direct marketing two of the most efficient customer acquisition tactics.